Charles Saatchi

Charles Saatchi who was born in 1943 is the co-founder of the global advertising agnecy Saatchi and Saatchi. This has became the largest advertising agnecy since the 1980's after the reighn of Doyle Dane Bernbach.The Agency Saatchi and Saatchi that he co- owned and founded with his brother Maurice was later forced out from the ad worl in 1995 where the two brotheres created a new agency going by the name of M&C Saatchi. As well as being a world famous advertiser. Saatchi is well known for his art collection and his gallery '' Saatchi Gallery''. Where he is in involved with artists such as Damien Hirst.

Saatchis first career began in Benton & Bowles a local ad agency in london where he was given the rol of copywriter and was paired with art director Ross Cramer. They both went on the work as a team at Collett Dickenson Pearce until 1967 where Saatchi left with partner Cramer to open a creative consultecny by the name of CramerSaatchi. Later on Saatchi then went on the create Saatchi and Saatchi with his brother in 1970. Saatchis succesful campaigns were those of  Silk Cut cigarettes and the promotion of the Conservative Party led by Margaret Thatcher through the slogan "Labour Isn't Working".

M&C Saatchi

The new agency created by Charles and his brother became an international success with offices in five countries nad having major global clients. Saatchi has made his work and his name memorable.

The main principal of M&C Saatchi was the ''Brutal,Simplicity of Thought, Based on The Thinking''. Saatchi said that It Is Easier to Comunicate Than To Simplify. Simple messages enter the brain quicker and stay longer. Brutal Simplicity of Though is Therefore  a Painful Necessity.