David Ogilvy

Ogilvy along side the likes of Bernbach was seen as one of the most influencial and one of the greatest ad man of the twentieth century. Ogilvy was a notable advertising executive.Ogilvy joined his first advertising agency, Mather and Crowther, in 1938. He had his first major success here where he worked with a direct market campaign which he had started up himself. LAter on Ogilvy In 1948, he founded the New York-based ad agency ,Hewitt,Ogilvy, Benson and Mather in 1949. He is well known for his active participation in the buisness aspects of advertising aswell as the campaign side. He also focused on advertising and it being about the customer aswell as the product. Ogilvy was a very good buisness man in the way he promoted the company and the products. He was rightfully named "The Father of Advertising." In the early sixties and was called 'the most sought-after wizard in today's advertising industry' by Time magazine.

Campaigns
There were many well-known campaigns That Ogilivy had produced during his time as a creative. His most well known campaign was one for the new Rolls Royes ‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’. Ogilvy had thought of this headline after researching the product where he came across the car having an electric clock. With the headline clearly stating that the car wasnt noisey at all. Other well-known campaigns included: ‘The man from Schweppes is here’, ‘Schweppervesence’, ‘Only Dove is one-quarter moisturizing cream’.
Ogilvy was also the one responsible for 'The Big Idea'.'The big idea’ involved creating something big about the brand that would appeal to a mass audience. The was seen as being a very succesful stratergy during this period.

David Ogilvy's skills played a massive part in the development of modern advertising. THis was in the creative part of advertsing such as the visuls and the actual concepts of a campaign. As well as the branding, marketing and research part of an ad and the industry.