Paul Arden

"The world is what YOU think of it, so think of it DIFFERENTLY and your life will change."

Paul Arden was an influential author who wrote many books on advertising and motivation. He wrote books such as "Whatever You Think, Think The Opposite" and "It's Not How Good You Are, It's How Good You Want To Be". Arden was also a former creative director for Saatchi And Saatchi during the 80's at the height of there success. In 1987 Arden was appointed Exectutive creative director of Saatchi and Saatchi where he worked on massives campaigns for companies such as British Airways, Toyoat, Nivea and Ryvita. Ardens British Airways campaigns are remembered as on the of the greatest advertising campaigns of all time, changing the way British Airways was persieved for years. Arden was the leader behind British Airways becoming one of 'The Worls Favourite Airlines'. Later on Arden then left Saatchi and Saatchi in 1992 focusing on his writing ...

• 2003 It's Not How Good You Are, It's How Good You Want To Be
• 2006 Whatever You Think, Think The Opposite
• 2007 God Explained in a Taxi Ride

Arden then went to set up his own company with his daughter-in-law and her brother and named the company Arden,Sutherland-Dodd where he began a new career as a director of commercials a way off from where he started.