Bill Bernbach

“Rules are what the artist breaks; the memorable never emerged from a formula.”

BIll bernbach was an advertising creative director based in New York. He was also one of the founding fathers of the international Ad agency Doyle Dane Bernbach in 1946. He became the director for some of the firms biggest ad campaigns of the fourties and on wards.Bernbachs early carreer began in 1933 where he wrote numerous ads for the Schenley's American Cream Whiskey. By 1947 Bernbach had became a copyrighter for the agency Grey Advertising where he was promoted to Creative Director. Two years later in 1949 Bernbach had joined forces with his collegue Ned Doyle who he had met at Grey and Mac Dane where they founded DDB. By 1979 DDB had became one of the largest advertising agencies in America.

During his reighn in advertising Bernbach was noted as a major force behind the creative revolution of the 60's and 70's. Whilst being part of the creative revoltuion Bernbach was also credited for being the first creative to combine both copywriters and art directors together in to teams of two. This is still used within advertising agencies today.

Bernbach was hugely respected by those who worked under him, both for the type of work culture that he developed in DDB, as well as the long list of successful campaigns he created.

During his carreer Bernbach won many awards for his participation within advertising. He was inducted into the Copywriters Hall of Fame in 1964, received the The Man of the Year of Advertising Award in 1964 and 1965, and The Pulse Inc., Man of the Year Award in 1966. He was also named "Top Advertising Agency Executive" in 1969.

Bernbach has many notable campaigns such as

''We Try Harder'' for Avis Cars

''You Don't Have to be Jewish to Love Levy's'''

For Levys Rye Bread

and

''Its so simple''

for poloroid

Bernbachs work was known for its simplicity. The campaign ''You Don't HaveTo Be Jewish To Love Levys'' was Bernbachs first major succesful ad for DDB thsi was the starting point for the agency and its other famous ad campaigns.Bernbach is also credited for '' Think Small'' for VW. This ad was seen as being radically different to the ads at that time. It went against what the majority of car adverts at the time were doing.

The simplicity of this advert goes so well with its strapline. It just gets straight to the point and sells the image. This is mainly why bernbach is still remembered today becasue of his simple yet unique way of selling a product.

More than fifty years a go Bernbach came to the height of his career and is still remembered for his massive impact on creativity and the advertising industry throughout his career.

Bernbachs campaign for Levys Rye Bread said exactly what the headline said in the image. He did this by his use of images and having people from different cultures and backgrounds in the ad to show that you really dont ''have to be jewish to love levys''